JACKSON, MISS. – As excitement builds around the launch of the lottery, the Mississippi Lottery Corporation (MLC) has issued a request for proposal (RFP) for advertising and related services.
The RFPs focus on identifying agencies with advertising and integrated marketing experience that can drive brand building, media planning/buying and other creative services.
“Our objective is to have a qualified advertising agency bring our company to life in the public eye,” said Tom Shaheen, MLC president. “Having an ad agency experienced in brand building and strategic marketing efforts brings us one step closer to our anticipated launch date of selling scratch-off tickets by December 1.
“Mississippians are ready,” continued Shaheen. “We are looking forward to providing them the opportunity to play lottery games for the first time in Mississippi, while focusing on our mission-
-assisting with infrastructure and educational needs.”
This RFP invites interested agencies to submit qualifications to provide services as set forth in this RFP.
To access the RFPs, please visit www.mslotteryhome.com. Proposals are due by August 22, 2019